Trisoft wins the Top of Mind Casa e Mercado award for the second consecutive year. Learn what this recognition reveals about innovation, sustainability and leadership in acoustic and thermal coverings.
Being remembered matters.
Being remembered spontaneously by the market — for the second consecutive year — is transformative.
After winning the Top of Mind Casa e Mercado 2024, Trisoft returns in 2025 as the most remembered brand once again in the category Acoustic and Thermal Coverings, strengthening its position as a national reference.
This back-to-back recognition is more than an institutional milestone.
It signals that Trisoft holds a strong, consistent place in the memory and preference of architects, designers, engineers and professionals across Brazil.
This article explores what this award truly represents — not just as a title, but as a reflection of the brand’s trajectory and future.
- Top of Mind: What It Means to Be Remembered for Two Years in a Row
Winning a Top of Mind once already denotes recognition.
Winning it twice in a row reveals consistency, relevance and the emotional and professional presence a brand holds in the daily lives of specifiers.
It shows that Trisoft is more than a choice — it is a reference, even in an increasingly competitive and evolving market.
The second consecutive award proves that the preference was not momentary; it was built through performance, credibility and long-term trust.
When the industry remembers the same brand year after year, it is sending a clear message:
“This brand leads — and continues to lead.”
- Why Trisoft Was Recognized Again: What the Market Sees in the Brand
The answer lies in a solid set of attributes:
Sustainability as essence
Trisoft has used recycled PET for decades — long before sustainability became a global priority.
Ongoing innovation
The brand keeps evolving: new materials, new textures, new technologies, always with circularity and environmental responsibility at the core.
Sensory comfort
Acoustic balance, thermal comfort and soft textures make Trisoft’s materials memorable in any space.
Credibility built over time
Professionals know what to expect: performance, reliability and consistency.
Active presence in the market
Events, content, cultural projects and dialogue reinforce Trisoft’s visibility and relevance.
This combination naturally leads to repeated recognition.
- The Evolution of the Brand: From Material to Experience
In recent years, Trisoft has expanded its identity.
The brand is no longer perceived only as a manufacturer of materials but as a representative of regenerative design, sensory culture and sustainable innovation.
Initiatives such as:
- Trisoft Design,
- Herança Cultural,
- • collaborations with hospitality, retail and corporate architecture,
- • and the growing importance of PET-based regenerative materials
have strengthened its position in the market.
What Trisoft delivers today is not only performance — it is experience, atmosphere and identity.
- Why This Award Matters to Architects and Specifiers
For architects, designers and construction professionals, this back-to-back recognition acts almost like a natural seal of trust.
It simplifies decision-making.
A brand remembered consecutively transmits reliability, safety and alignment with the expectations of the industry.
Choosing Trisoft is not only about incorporating a high-performance product — it is about building credibility into the project and reinforcing the professional’s reputation with a brand validated by the market itself.
- A Back-to-Back Award as a Sign of a Larger Shift
This consecutive recognition reflects a broader transformation in Brazilian architecture and design.
It shows that the sector is moving toward sustainable, regenerative materials; toward acoustic and emotional well-being; and toward choices that combine performance, aesthetics and responsibility.
The Trisoft bicampeonato symbolizes this shift.
Sustainability and sensoriality are no longer optional elements — they are fundamental pillars of contemporary design.
Trisoft represents the meeting point between innovation, responsibility and human-centered design.
- What This Recognition Indicates for the Future
The back-to-back award expands Trisoft’s visibility and strengthens its role as a leader in the sector.
It opens opportunities for:
- new partnerships,
- more regenerative innovations,
- deeper collaboration with architecture and design,
- international expansion,
- stronger institutional narrative,
- more purpose.
The award does not close a cycle — it begins a new one.
Winning the Top of Mind Casa e Mercado for the second year in a row confirms what the market already recognizes: Trisoft is a leader in performance, sustainability, sensory comfort and design innovation.
The brand does not simply follow the sector — it helps shape it.
Being a two-time winner is not coincidence.
It is consequence.
Want to understand why Trisoft is a two-time Top of Mind winner?
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